Andrew Batty, Managing Director – Creative Marketing Services
Trained as a graphic designer but quickly identified as having copywriting skills too, Andy’s career quickly accelerated through various leading advertising agencies before starting his own – Creative Marketing Services – in 1982.
Thirty years on, CMS is the longest-established full-service IPA-accredited advertising and marketing agency in the area with a client list which includes sme’s, plc’s, a major brewery, national charities and three branches of the United Nations.
Those thirty years have been a period of unprecedented change in marketing, as new media such as the internet, e-marketing and social media have taken their place alongside traditional media such as press, broadcast and direct mail. On the journey Andrew became the youngest person to achieve membership of the CAM Foundation, one of the first hundred Chartered Marketers in Leeds, and was awarded a rare fellowship of the Institute of Practitioners in Advertising. He has been involved in graduate marketing training for CAM, the IPA, CIM and Yoract.